Thursday, December 8, 2011

You are Such a BOGO



Now, I wasn't a math major, but isn't that just another way to say 50% off?


I've seen a million ads like this lately--buy one, get one free. Apparently, it is so common that retailers just call it a "BOGO," and assume that shoppers will know what it means. Well, being a below-average shopper, I didn't know, but after seeing one BOGO after another, that voice inside my head (the creative one, not the crazy one) said, "Oh, oh, oh...That gives me an idea!" 


I'm a pretty big advocate of Buying Less Stuff, but as so many people are already in a buying frenzy at this time of year, I have a counter-intuitive idea: Buy More Stuff.


Here's my suggestion for a 2011 BOGO: let's all make our own "buy one, give one" deal. Next time you go to the supermarket, pick five items that you are buying for yourself, and buy another one of each to donate to your local food bank. Get it? Buy One, Give One.




Most of the items on the Most Wanted List are relatively cheap, so throwing an extra in our carts probably won't break the bank for most of us. I know that budgets are tight this year, but maybe we can eke out a couple of dollars to help the more than 49 million Americans who experience food insecurity.* 


And if you've got kids, take 'em with you to the store and let them help choose the groceries to share; it's an inexpensive way to teach them an important lesson. Whatever holiday you celebrate (or don't), caring for each other is a pretty good "reason for the season."


BUY ONE,           
GIVE ONE


Now, that's a BOGO I can buy.


*"Food insecurity" means regularly running out of food, reducing the quality or quantity of food for your family, or skipping meals so your children can eat.


Related posts: Turkeys Shopping for Turkeys
                          No Wrapping Paper Required
                          No Ribbon Required, Either
                          And You Don't Have to Go to the Mall

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8 comments:

Bill said...

good idea!

Rob Hirtz said...
This comment has been removed by the author.
Rob Hirtz said...
This comment has been removed by the author.
Rob Hirtz said...

Nah, I'm an idiot: BOGO has a wonderful ring to it!

Rob Hirtz said...

What a Scrooge I am (to anyone unfortunate enough to have read the posts above before I removed 'em). Actually, I'm feeling downright demonic, this being, what hour #33 since I've had my last cigarette. I should be taken into custody before I chomp off the head of a puppy!

Mark Wiens said...

Definitely a great idea, that's a great new definition of BOGO! With holidays and giant sales it's easy to get wrapped up and exited about buying lots of stuff. It's important to still remember the less fortunate as well.

Stephanie - The Travel Chica said...

Great idea! I usually don't need two of anything anyways.... unless it's a bottle of Argentine wine :-)

Harold said...

I echo the "great ideal" label on your definition of "BOGO." We do contribute to our local food drives, and I'll use those "most wanted" items as a guide for future contributions. Thanks for the reminder.

Ken C.