Now, I wasn't a math major, but isn't that just another way to say 50% off?
I've seen a million ads like this lately--buy one, get one free. Apparently, it is so common that retailers just call it a "BOGO," and assume that shoppers will know what it means. Well, being a below-average shopper, I didn't know, but after seeing one BOGO after another, that voice inside my head (the creative one, not the crazy one) said, "Oh, oh, oh...That gives me an idea!"
I'm a pretty big advocate of Buying Less Stuff, but as so many people are already in a buying frenzy at this time of year, I have a counter-intuitive idea: Buy More Stuff.
Here's my suggestion for a 2011 BOGO: let's all make our own "buy one, give one" deal. Next time you go to the supermarket, pick five items that you are buying for yourself, and buy another one of each to donate to your local food bank. Get it? Buy One, Give One.
Most of the items on the Most Wanted List are relatively cheap, so throwing an extra in our carts probably won't break the bank for most of us. I know that budgets are tight this year, but maybe we can eke out a couple of dollars to help the more than 49 million Americans who experience food insecurity.*
And if you've got kids, take 'em with you to the store and let them help choose the groceries to share; it's an inexpensive way to teach them an important lesson. Whatever holiday you celebrate (or don't), caring for each other is a pretty good "reason for the season."
Now, that's a BOGO I can buy.
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